Uniting four divisions under one common purpose
Ekso Bionics develops and manufactures exoskeleton bionic devices that augment human strength, mobility and endurance. These wearable robots have a variety of applications in the medical, military, industrial and consumer markets.
With a business spanning four different industries, selling to different audiences in B2B, B2C and B2B2C channels, the first priority was to find a common purpose, under which to unite the various lines of business. With Brand Positioning in place the full corporate portfolio could be better organized around the brand promise ‘Realizing Human Potential’.
