Delivering on the promise of Big Data in Healthcare

Allscripts, one of the largest public companies focused exclusively on healthcare information technology globally, approached us to develop a brand for a new product in preparation for its launch to market; a new breed of EHR (electronic health record) engineered from the ground up with a complete focus on the user that would differ significantly from existing category solutions.

Discovery Presentation / Positioning Workshop
Brand Positioning Scenarios
Product Brand Naming Pres

Discovery revealed a new landscape, the value based care economy—we intuitively understood the brand would need to sit at the intersection of technology and care, making good on the promise of ‘big data’ in healthcare.

Capabilities / As Strategy lead I conducted all research, composed and presented Findings, facilitated the Client Workshop, authored Positioning Scenarios, oversaw Naming and briefed Creative.

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