About Me

I am driven by the Why—I believe discovery is the first step on a brand’s journey to understanding the customer and arriving at delight. As a strategist, I have an intuition for pulling the right threads to weave a powerful narrative, in order to build a lasting emotional connection.

I am multifaceted—A left-brain analyst and a right-brain visionary, I like to tease apart complex problems in order to arrive at a solution that is elegantly simple. I am passionate about the power of design to transform brands and enjoy collaborating with teammates to create ideas and platforms that result in award-winning creative.

I speak Creative—With a foundation in design, I bring an understanding of project planning, process and deliverables across multiple disciplines including; print, interactive, environmental design and architecture. This enables me to communicate seamlessly with creative to ensure strategy translates to design, and that the business objectives of the client are being met.

I grow relationships—I cultivate client partnerships by focusing on what’s important to internal stakeholders and by demonstrating what matters to external audiences. I connect the dots between business and brand to create loyalty beyond reason.